徐冰

　　Xu Bing

　　博士，浙江工业大学副教授，浙江省工业设计协会副秘书长，中国服务型制造联盟专家委员会委员，浙江省经信厅工业设计智库专家。曾经赴中国科学院自动化所及新加坡南洋理工大学进行研究和访问，在中兴通讯、华为技术从事产品研发工作，有着丰富的企业产品研发和设计管理经验。2009年进入浙江工业大学工业设计研究所和浙江省工业设计技术创新服务平台工作，主要研究领域包括：产品创新设计、交互设计、传统文化创新。参与国家863项目、浙江省自然科学基金多个纵向和横向项目。

　　Dr. Xu Bing, associate professor of Zhejiang University of Technology, deputy secretary general of Zhejiang Industrial Design Association, a member of the Expert Committee of China Service-oriented Manufacturing Alliance and expert of Industrial Design Think Tank of Economy and Information Technology Department of Zhejiang, has rich experience in enterprise product R&D, design and management since he visited the Institute of Automation, Chinese Academy of Sciences and Nanyang Technological University, Singapore for the purpose of research, worked on product research and development in Zhongxin Telecom Equipment and Huawai Technologies Co., Ltd. Dr. Xu has served the Zhejiang University of Technology Industrial Design Institute and Zhejiang Industrial Design and Technological Innovation Service Platform since 2009, specializing in creative product design, interaction design and traditional culture innovation. He has participated in the national “863” project and many other vertical and horizontal research projects under Zhejiang Natural Sciences Foundation.